One speed-dating company in New York City, for example, holds a gathering almost every day.
As you might imagine, I did not find the love of my life.
I made some beginner’s mistakes; however, I am not alone in having struggled with speed dating.
[break] Prior research by Lenton and Francesconi provides some insight into why people might struggle with speed dating.
They found that when the number of participants in a speed-dating event increases, people lean more heavily on innate guidelines, known as heuristics, in their decision making.
A study in 2008 by Lenton and Barbara Fasolo of the London School of Economics and Political Science indicates that participants often misjudge how the number of options available to them will affect their feelings.
Participants presented with a broad array of potential partners more closely aligned with their anticipated ideal did not experience greater emotional satisfaction than when presented with fewer options.Start-up companies now meet with investors, pregnant couples interact with doulas, and homeless dogs court potential owners, all using the speed-dating format.Some years ago I caved to my curiosity and tried it out myself. When the little buzzer went off after three minutes, I often found myself still trying to explain to my bedazzled dating partner why my last name has four syllables (it is Dutch).Even if meet-and-greet matching events might seem like the most efficient way to comb through many options at once, a wealth of data reveals that the context in which we make a choice weighs heavily on the outcome.Speed-dating events can promote a particular decision-making style that might not always work in our favor.In essence, heuristics are ingrained rules of thumb that allow us to save effort by ignoring some of the information available to us when we evaluate our options.